The Art of the Deal (Survival Edition): Strategies for Today’s Market

Welcome back to On The Ground by DealGround — the bi-monthly intel drop written for CRE pros by CRE pros.

Remember when any property you touched turned to gold? Buyers lined up and deals closed in days. Those days are over. The market has sobered up — and only the sharpest operators are still killing it.

If you want to thrive — not just survive — you need a new kind of edge

Start here: The Playbook for Winning in This Market 

Be Strategic
The tide is no longer rising. Every asset needs a strategic plan. Anticipate objections. Position it to stand out. If you’re just listing and waiting, you're already behind.

Know Your Market Inside & Out
Every lease, every sale, every CAP rate shift — track it, own it, understand it. Top brokers know the market better than they know their kid’s birthdays. Obsess over data or risk a costly miscalculation.

Be a Resource or Be Forgotten
Not every conversation leads directly to a deal, but every conversation builds your reputation. Be the person clients call when they need real insights. Information sharing earns trust — and trust earns deals.

Speak Like a Boss
Knowledge is power only if you can communicate it. Ditch the generic and focus on the specific — the more detail, the better. Be able to call upon specific insights at a moment’s notice. Every touchpoint should have the client thinking “This broker is in a different league.”

Relationships = Deals
This is a relationship business. Every call, handshake, and meeting is a future opportunity. Be the person at top of mind when a new opportunity arises.

Time to work smarter, not harder. Want a sneak peek? Let’s talk.

Until then — be kind and win,

DealGround

P.S. Our early access beta is almost full. Jump in, test the tools, and elevate your game.