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- Week 2 – Foundation Building (Send to Unopeded)
Week 2 – Foundation Building (Send to Unopeded)

Welcome back to On The Ground, the CRE newsletter powered by DealGround.
Every broker tries to build their own system: A folder here, a spreadsheet there, or an email flagged for later.
It works… until the next rush of deals hits. Then the priority falls off a cliff.
The brokers that have attempted to crack the code didn’t start with complex software. They put everything into one place:
OMs, leases, market surveys
Notes from owner calls
Buyer criteria from meetings and inbound calls on existing listings
Closed deal docs
Then they applied a structure simple enough to use every day: properties by type, ownership records, potential prospects, lease expirations, upcoming rent increases, etc.
The problem? It’s still not great. It works….but not well enough to save time and maximize every opportunity.
Your advantage isn’t the generic reports everyone can buy. It’s the intel you’ve collected over years in the market. The challenge is surfacing it fast enough to act. That is where the competitive advantage springs to life.
Inbound phone call from an owner? Not fully familiar with the subject trade area?
How can you have an intelligent discussion about trade area rents and recent market activity? You can’t put the potential client on hold to dig through multiple folders and emails. You need it right then and there – on that call.
That’s why we built DealGround. CRE pros should have their data collection automated, simple, accessible, and actionable
DealGround. Built by Brokers, For Brokers.
LFG!
DealGround