Why Historical Data Is Worth More Than You Think

If you’re a regular reader of On The Ground by DealGround you know our bi-weekly CRE briefing drops every other Thursday. That’s still on schedule.

But today, we’re sending something different, a special edition on what DealGround is and why it matters right now. 

If you’re interested in the future of CRE, read on. 

WORKING SMARTER: Why Historical Information Is Gold

Brokerage is an intelligence business; however, intelligence only drives results when it’s fast, organized, and actionable. Most brokers don’t have a data problem, they have a data fragmentation problem.

Every broker sees the same listings, receives the same emails, and knows all the relevant comps. The competitive edge comes from what only you know and how quickly you can take action.

Speed, focus, and insights win deals. Top performers are excelling in the market not by seeing more, but by structuring the information they already have. That means surfacing high-probability deals from your deal archive, prior outreach history, and saved OMs, before the market finds  out.

The Problem: Fragmented Intelligence = Lost Opportunity

You remember that prime asset that was on the market from five years ago….but where’s the OM? What were the lease terms? Who owns it now? If that data isn’t accessible and searchable, it’s as good as gone.

Most brokers still operate from information entered into Salesforce by their analyst, saved in some random Dropbox folder, and internal data that is not consistently updated. It’s slow, error-prone, and unsustainable.

Even when that data is captured, it’s rarely usable in an instant or structured in any valuable way. Market information can’t be compared or leveraged quickly and easily. Historical insights die in someone’s inbox or on their desktop.

This isn’t just friction, it’s absolute failure. Fragmented systems kill opportunity. It leads to duplicate outreach, missed deals, and creates massive hurdles to pipeline growth. For many firms, decades of proprietary market intelligence are trapped or already lost in antiquated storage systems.

What Forward-Thinking Brokers Are Doing Differently

High performing brokerage teams are constantly working to build structured property intelligence systems from their own deal flow. They are no longer relying on their memory or hoping someone on the team kept the spreadsheet up to date. That’s still yesterday’s news. DealGround has built the single unifying solution for the problem every brokerage has been trying to solve for 40 years,

This isn’t another CRE CRM. This is your proprietary database  - it’s searchable, filterable, and totally yours. Every property you add to your database enriches your knowledge and sharpens your sword. Over time, your internal data becomes more and more valuable than anything you can find in a public forum. The more you build, the smarter you become.

Brokers trust our platform because it was purpose built for brokers to protect your competitive advantage. DealGround is for brokers, not something bolted on to a listing service in order to sell your data to the masses and pass it on as intelligence. Make no mistake about it, the DealGround mantra is what is yours is yours - now and forever.

Why It Matters Now

The brokers who rise above the crowd are the ones who know more than their competition. They can advise with certainty and act faster when opportunities arise. More importantly, they can create their own opportunities over and over again. This knowledge is already sitting on your desktop or in your Dropbox. It’s just not doing anything for you yet.

DealGround exists to make that data usable and profitable. Upload your brochures. Leverage market information. Find the next deal before anyone else and Make More Money - turn NNN into MMM. This is the DealGround advantage. Sign up now for a free trial and learn what other leading brokers have already figured out - you already have the keys to unlock the vault.

Want to unlock the vault? Start your free trial and see where your data’s been hiding.

Be Kind & Win

DealGround

P.S. Still curious? Read the full analysis here